Simply Vera at Kohl's

In case you missed her on Oprah, another major fashion star has gone mass market--Vera Wang for Kohl's.

Primarily known for gorgeous, simple wedding dresses, Wang branched out into lingerie, china, crystal, and, of all things, mattresses:


I guess she's interested in All Things Bridal. Even the wedding night. (Just so you know, that little beauty is available exclusively at NM for $2,999.)

To me, Vera Wang's design have always been simple, clean, architectural, ladylike--sort of like Balenciaga, if Balenciaga had been a girl.

Like this:

or this:
(Both on the NM website.)

How does Vera do as a mass market designer? If you head over to the Kohl's website, you can click on a slide show of head-to-toe Simply Vera looks.

Frankly, with Simply Vera, head-to-toe is not working for me. A few of the pieces are interesting--for me, the skirts are standouts--but a whole outfit doesn't work. Better to slot in something here and there with stuff you bought elsewhere, because an entire outfit has a kind of ragamuffin appearance.

The standouts for me are the sleepwear

This little robe is marked down from $40 to $27.99!

and lingerie.

This bra is marked down to $25.99

A lot of it's on sale, so check it out.