Primarily known for gorgeous, simple wedding dresses, Wang branched out into lingerie, china, crystal, and, of all things, mattresses:

I guess she's interested in All Things Bridal. Even the wedding night. (Just so you know, that little beauty is available exclusively at NM for $2,999.)
To me, Vera Wang's design have always been simple, clean, architectural, ladylike--sort of like Balenciaga, if Balenciaga had been a girl.
Like this:


How does Vera do as a mass market designer? If you head over to the Kohl's website, you can click on a slide show of head-to-toe Simply Vera looks.
Frankly, with Simply Vera, head-to-toe is not working for me. A few of the pieces are interesting--for me, the skirts are standouts--but a whole outfit doesn't work. Better to slot in something here and there with stuff you bought elsewhere, because an entire outfit has a kind of ragamuffin appearance.
The standouts for me are the sleepwear
and lingerie.
A lot of it's on sale, so check it out.